Exhibit one: the promotional video above. People who want to rock a house party (or a street corner?). The Ergo is a natural addition to the DDJ lineup that came out at NAMM earlier this year – instead of making gear for professional, club DJs, this controller is clearly targeted at young people who are getting into this whole DJ thing. We expect that Pioneer wants this controller to be seen by the masses in stores – masses who might not normally see DJ equipment, but would see this and understand and connect to it. It’s sleek and drool-worthy, but still maintains a bit of a non-professional look in the process. In our opinion, this all-in-one controller would look fantastic in an Apple Store. Pulsing lights all over the place, rounded corners on every possible edge, product photos with a MacBook Pro, and a shiny white backing.
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